What Others Say About Us
What customers say
What follows are statements about Northwestern Mutual.
Northwestern Mutual earned the top ranking in its industry in Selling Power’s 25 Best Service Companies to Sell For -- Selling Power, November/December 2008
Five best internships for real work -- CNNMoney.com, 7/28/06
Northwestern Mutual again named “America’s Most Admired” by FORTUNE magazine
America’s Top 10 Internships -- Vault Guide to Internships, 2009 edition.
“Northwestern Mutual Financial Network provides personalized financial services and offers inventive solutions for individuals’ insurance and financial needs. Its success relies on the capacity of its sales force to build relationships with clients independently. The internship program began in 1967 to provide students with an opportunity to work as independent financial representatives while still in school.
“Interns’ main objectives are to identify target markets, pursue and attain clients, and maintain client relationships. Interns receive substantive training, during which they become familiarized with Northwestern Mutual’s products, sales methods, and policies and procedures. All interns must prepare for and pass a state licensing exam. Interns work with a mentor initially, until they are capable and confident enough to work independently. At that point, they are able to contact clients directly—something no other finance internship program can offer!”
Around the Corporate Campfire-How Great Leaders Use Stories to Inspire Success - Evelyn Clark 2004
“Northwestern Mutual’s core advertising message is also more than just a slogan; it amplifies the company’s values with clarity: ‘Integrity, financial strength, and building enduring relationships is what The Quiet Company is all about.’”
...“During a period when the public’s faith in business ethics has been rocked repeatedly by tales of greed, corruption, and outright thievery at the highest corporate levels, Northwestern Mutual has maintained the highest ratings from all four major rating agencies: Standard & Poor’s, A.M. Best, Fitch Ratings, and Moody’s. No wonder CEO Zore is pleased to point out, ‘Everybody here is trying to do the right thing. We’ve got our moral compass in the right direction.’”
Loyalty Rules-Frederick F. Reichheld 2001
“The most challenging scorekeeping issues for most businesses are not related to investor value, but to the measurement of value creation for customers.
Northwestern...understands how its superiority in delivering customer value translates into a customer retention advantage, which drives the company’s growth, lowers its costs and fuels its compensation opportunities.”
Business 2010 - Five Forces that will Reshape Business and How to Make Them Work for You-Fred Harmon 2001
“Northwestern Mutual’s standards for issuing an insurance policy are among the most rigorous in the industry. Once you have a policy, however, employees treat you differentially, as the company strives to live up to is 100-plus-year commitment to be the policyowner’s company.”
“Northwestern Mutual has a longstanding history of close alignment with its chosen market. To Northwestern, providing high-quality service to customers has always been more important than becoming a big company.”
Good Company - Caring as Fiercely as You Compete-Hal F. Rosebluth and Diane McFerrin Peters, 1998
“Northwestern Mutual has a tradition of taking extra steps to ensure that customers receive all benefits to which they are entitled.”
The Loyalty Effect-Frederick F. Reichheld, 1996
“Northwestern, the master of loyalty, is also famous for its careful cost management. Where other insurance companies throw fancy conventions at famous resorts and foot the travel bill, Northwestern Mutual holds all its conventions in Milwaukee and makes agents pay their own way.”
Reputation-Charles J. Fombrun, 1996
“When managers make strategic decisions that decrease debt relative to the amount of equity in the company, they reduce the company’s riskiness to investors and so invite an upgrade by rating agencies. Take Northwestern Mutual Life Insurance. Its financial position is so strong that it has never earned less than the top rating from all the rating agencies.”





